About Us

Welcome to Sugarbabies, our beautiful baby and dance boutique located in Traralgon, Victoria.

I’m Amie, the proud owner of Sugarbabies. I’m a wife, and Mama of two little ones, Hudson (5) and Ruby (2), and a primary school teacher for over 13 years. 

We are a bricks and mortar, as well as an online store, and specialise in baby and children’s clothing, accessories and giftware - even offering a selected range of gifts for new Mama’s.

Our store features a carefully curated collection of premium Australian (and some NZ) brands such as Country Road, Ziggy Lou, Goldie + Ace, Toshi, Kapow, Huxbaby, Purebaby, Jamie Kay and many more. 

We offer a wide range of products including clothing, shoes, books, toys, baby essentials, and keepsakes - making it a go-to destination for baby showers, newborn baby and children's gifts.

We are also a dancewear shop - stocking leading dance brands such as Bloch, Capezio and Energetiks. From jazz, tap and classical shoes, to tights, dance bags and a wide range of dance accessories. We have everything your little (and grown up!) dancer needs.

Our friendly, caring and knowledgeable team are here to offer you guidance in choosing the perfect items for yours and your little one’s needs. 

We offer complimentary gift wrapping, as well as stocking a range of beautiful gift cards - ensuring you leave our store with the perfect gift, wrapped and ready to go. 

We hope you enjoy shopping our beautiful range.

Amie x