About Us

Hi there, and welcome to Sugarbabies!

We’re a beautiful baby, children and dance boutique located in the heart of Traralgon, Victoria.

I’m Amie - a proud wife, mum to Hudson (6) and Ruby (3), and a primary school teacher with over 13 years of experience. Sugarbabies has long been a favourite of mine, and now I feel so lucky to call it my own.

At Sugarbabies, we offer a carefully curated collection of baby and children’s clothing, accessories, and gifts - both in-store and online. We also stock a thoughtful selection of gifts for new mums.

Our boutique features a premium range of Australian and New Zealand brands, including Country Road, Ziggy Lou, Goldie + Ace, Toshi, Snuggle Hunny, Cry Wolf, Huxbaby, Purebaby, Jamie Kay, and many more.

From clothing and shoes to books, toys, baby essentials and keepsakes, Sugarbabies is your go-to destination for baby showers, newborn gifts, and special pieces for growing little ones.

We’re also proud to be Traralgon’s dedicated dancewear store, stocking trusted brands like Bloch, Capezio, Energetiks, Studio 7 and Sansha. Whether your dancer is just starting out or has years of experience, we have everything from shoes and tights to dance bags and accessories.

Our friendly, knowledgeable team is here to help you find the perfect pieces for your family - or the perfect gift. We offer complimentary gift wrapping and a range of beautiful cards, so you're always ready to celebrate someone special.

We hope you love exploring our range as much as we love bringing it to you.

Amie x